Retail View: For growth, expand on what you do best

Using bagged lettuce in the grocery store as an example of a successful strategy, two researchers have written a book extolling the virtues of value-added services or products to expand one’s business model and grow sales. Alan Lewis, coauthor of Edge Strategy: A New Mindset for Profitable Growth, recently spoke to The Produce News and explained the idea behind the Edge Strategy concept and how grocery retailers, among others, can use the principle to drive their own success.