L.E.K. Consulting’s Alan Lewis to Speak on Edge Strategy® for the Digital World at the Enterprise Digital Transformation Council

Edge Strategy co-author and L.E.K. Consulting Managing Director, Alan Lewis will deliver a presentation to the Enterprise Digital Transformation Council members on June 16, 2016 at the New York Marriott Downtown hotel.

Lewis’ presentation, Edge Strategy for the Digital World, covers how adopting an “edge mindset” can help companies drive digital transformation. A summary of key discussion points includes: Transforming into a digital business is not just about technology. It is about changing not only how you do business but what business you can actually do. New levels of customer engagement, employee empowerment and customer touchpoints are all directed by high fidelity data sets and analytical tools. Defining what this new business model should look like, building the investment case for it, and winning over your organization for the change requires a clear structure and a strategy. A new book from Harvard Business Review Press, Edge Strategy: A New Mindset for Profitable Growth, lays out a framework to help do just that.