Hotel Chains Need To Start Offering More Personalized Add-on Services

The hotel industry, which has enjoyed a five-year boom, is now girding for tougher times ahead. Already, the torrid growth in revenue per available hotel room is rapidly decelerating. Meanwhile, many properties that started construction during the boom years are coming online, further intensifying the competition. The best opportunity to increase revenue is to expand the array of add-on services and extra-price options available to customers.