At the upcoming HBR Brasil Week on September 26-27 in São Paulo, Brazil, Alan Lewis, Managing Director at L.E.K. Consulting, will discuss a disciplined, methodical approach to helping business leaders grow their business with less investment and less risk by focusing on the myriad opportunities that are often hiding in plain sight, at the edge of their core business.

At the upcoming ONE National Conference 2017 on September 18-19 in Ottawa, Canada, Alan Lewis, Managing Director at L.E.K. Consulting, will discuss a disciplined, methodical approach to helping business leaders grow their business with less investment and less risk by focusing on the myriad opportunities that are often hiding in plain sight, at the edge of their core business.

Dan McKone and Alan Lewis, Managing Directors at L.E.K. Consulting and coauthors of Edge Strategy: A New Mindset for Profitable Growth, will discuss a disciplined, methodical approach to helping business leaders grow their business with less investment and less risk by focusing on the myriad opportunities that are often hiding in plain sight, at the edge of their core business. The authors researched nearly 600 companies worldwide across 60+ industry sectors. They found that only about 10% of these companies are successful at exploiting profit opportunities at the edge of their business.

British Airways is the latest full-service carrier to start charging for short-haul food. Is there anything to be gained for the passenger? L.E.K.’s Dan McKone, co-author of Edge Strategy: A New Mindset for Profitable Growth, comments on how buy-on-board policy is a good example of an Edge Strategy.

Globalization, innovation, and the race over IP rights continue to spawn large-scale mergers across many industries. It’s a simple question: does M&A really make sense for shareholders?

Today, companies in almost every industry are generating another valuable byproduct: data. Seemingly mundane accounting systems and customer databases now yield the raw materials that can be transformed into lucrative new services. But too few companies are capitalizing on the opportunity. Generating new revenue from byproducts of data — and also existing products and services — is an example of what we call an “edge opportunity.”

Imagine the president of your largest business unit slips into your office at the end of the day. As you know, margins are down and she’s sweating blood for every iota of market share. Now she has a proposal for a bold move that could take the company to the next level.

Using bagged lettuce in the grocery store as an example of a successful strategy, two researchers have written a book extolling the virtues of value-added services or products to expand one’s business model and grow sales. Alan Lewis, coauthor of Edge Strategy: A New Mindset for Profitable Growth, recently spoke to The Produce News and explained the idea behind the Edge Strategy concept and how grocery retailers, among others, can use the principle to drive their own success.

Here’s a piece of advice for hotel operators struggling with a slowdown in revenue growth: Rethink your definition of your guests’ journeys — namely the story of why the guest came to your doorstep and what their travel objective is. If you understand that story and how guests’ needs are not the same for everyone, you can start to create add-on services to better meet them.

Bayer’s shareholders are likely to end up disappointed by the company’s $66bn takeover of Monsanto, just as many of the 17.4m Brits who voted to leave the EU will probably end up disillusioned too. A recent study of 2,500 corporate takeovers, discussed in the Harvard Business Review by Alan Lewis and Dan McKone of LEK Consulting, found that more than 60 per cent of acquisitions destroyed shareholder value.

To health-conscious consumers, green lettuce is a basic food staple. But for food retailers slogging through pockets of grocery deflation and a low-growth economy, bags of lettuce, cut, washed and packaged as dinner portions, are emblematic of innovation to drive profit growth.

滿足舒適性需求的升級銷售，是指當顧客使用公司提供的產品時，公司能提高顧客舒適放鬆的程度。很多公司都發現，使用同件商品的顧客很可能渴望不同程度的服務內容。捷藍航空（JetBlue）的「更寬敞的腿部空間」（Even More Legroom，簡稱EML）方案，是說明這類升級銷售的最佳例子。

Forts de leur expérience de partners chez L.E.K., Alan Lewis et Dan McKone donnent dans leur livre, les recettes qui ont notamment fait le succès d’iTunes, de Whole Foods ou des compagnies de croisières. Edge Strategy est devenu leur bréviaire pour leur travail de consultant.