Video: What is Edge Strategy?

The first of a three-part video series, coauthors Alan Lewis and Dan McKone discuss what differentiates Edge Strategy from other traditional growth strategies and how companies can achieve high profit margins with less investment and lower risk.

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Video: Types of Edge Strategies

The second of a three-part video series, coauthors Alan Lewis and Dan McKone explain the three types of Edge Strategies: Product Edges, Journey Edges and Enterprise Edges and how each approach can help companies exploit high-margin opportunities at the edge of the business.

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Video: Find Your Edge

The third of a three-part video series, coauthors Alan Lewis and Dan McKone review key questions executives should ask before adopting an Edge Strategy mindset to maximize success

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Video: Find Growth Opportunities at the Edge of Your Strategy

New sources of high-margin profits may be closer than you think. Watch this video from Harvard Business Review to learn more about Edge Strategy: A New Mindset for Profitable Growth.

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Special Sneak Preview of Edge Strategy: A New Mindset for Profitable Growth

How can an Edge Strategy® mindset benefit your business? Our special sneak preview serves as an executive summary of Edge Strategy: A New Mindset for Profitable Growth and highlights why you’ll want to read the book.

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ACG Webinar with Alan Lewis and Dan McKone

Hear directly from Edge Strategy authors Alan Lewis and Dan McKone as they discuss key principles from the book in a recording of a special webinar that was produced in conjunction with The Association for Corporate Growth (ACG) Watch the presentation in full here.

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Edge Strategy: How Hotels Can Take on Airbnb at Its Own Game

Edge Strategy authors Alan Lewis and Dan McKone examine the growth of Airbnb within the context of the sharing economy, assess the threat it poses to traditional hotel brands, and show how these companies can employ an Edge mindset to beat Airbnb at its own game.

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Edge Strategy: A Guide on When to Bundle

In a lower-growth environment, many companies look beyond their core business. But in scanning the horizon for new markets and new products, companies often overlook an enormous, untapped source of profit that exists in the near-field – on the edge of the core business through the sale of ancillary goods and services that actually make a customer’s interaction with the core business more complete. By adopting an “Edge Strategy™” mindset, you can exploit this source of profitable growth.

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More Than Just a Bed: Hotels and Edge Strategy

Edge Strategy authors Alan Lewis and Dan McKone show how hospitality companies can apply an “Edge Strategy™” approach through personalized offerings and the sale of ancillary services to hotel guests.

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Edge Strategy: Tapping the Enormous Potential at the Edge of Your Core Business

Imagine if there was a way for a company to grow its profit line and create shareholder value by investing less money, taking less risk, seeing the benefits almost immediately and also making its customers happier in the process.

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